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Time for a Brand Makeover? 5 Signs You Need a Refresh
Your brand is more than just a logo and a color scheme—it’s the personality of your business. It tells your customers who you are, what...

Francisco Loureiro
Feb 283 min read
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Why Marketing Leaders Are Turning to Consultants for These 10 Critical Tasks
In today’s fast-paced business environment, leveraging consultants can help bridge gaps, unlock new opportunities, and elevate your...

Francisco Loureiro
Dec 10, 20243 min read
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10 Key Metrics Every Marketing Leader Should Track (and Why)
Marketing leaders have a lot on their plate, and tracking the right metrics can help them stay aligned with business goals, justify...

Francisco Loureiro
Nov 6, 20244 min read
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50 Questions Your Ecommerce Business Needs Google Analytics to Answer
Maximize your eCommerce potential with Google Analytics. Explore 50 vital questions that help you build effective custom reports, surface KP

Francisco Loureiro
Jul 31, 20241 min read
20 views
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Why Every Product Needs Comprehensive UX/UI Guidelines
In the realm of digital product development, user experience (UX) and user interface (UI) design are crucial elements that determine the...

Francisco Loureiro
Jul 17, 20243 min read
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Designing for Feelings: How Emotionally Intelligent Design Transforms User Interaction
Emotionally Intelligent Design is a powerful approach that can transform the way users interact with products and services.

Francisco Loureiro
Jun 21, 20244 min read
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Incorporating UX/UI Design Early: A Key to Seamless Product Development
The success of a product hinges on more than just functionality; it depends significantly on user experience (UX) and user interface (UI)...

Francisco Loureiro
Jun 14, 20243 min read
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The Importance of Localized Marketing Campaigns: Reaching Diverse Audiences Effectively
In today’s increasingly globalized world, businesses must adapt their marketing strategies to resonate with diverse audiences. This is...

Francisco Loureiro
Jun 5, 20243 min read
7 views
0 comments


Top Signs It's Time for a Brand Makeover
As market dynamics shift and consumer behaviors evolve, even the most established brands may need a refresh to stay relevant and...

Francisco Loureiro
May 23, 20243 min read
13 views
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Video Marketing: Telling Your Brand's Story through Visual Content
In today's increasingly competitive digital landscape, grabbing the attention of your target audience has become a formidable challenge....

Francisco Loureiro
Jun 22, 20233 min read
35 views
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From Pain Points to Profit: How a Customer Journey Map Can Drive Business Success
In today's highly competitive market, it is essential to understand the needs and expectations of customers in order to provide a...

Francisco Loureiro
Mar 14, 20233 min read
37 views
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Design Thinking: A Human-Centered Approach to Innovation
Design thinking is a problem-solving approach that prioritizes empathy, creativity, and innovation. It's a methodology that has gained...

Francisco Loureiro
Feb 23, 20232 min read
20 views
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Thinking of starting a business or launching a new product?
Here are 6 things I’ve learned along my journey that might help with yours.

Francisco Loureiro
Oct 2, 20203 min read
50 views
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